Brand
A connection to Round Rock ISD’s identity instantly links visitors to more than 110 years of academic excellence, a reputation for innovation, relationship building, rich programming, and a legacy for preparing students to be future-ready.
Using our primary brand colors connects your program and message to Round Rock ISD, building recognition and trust with our audiences.
The messages we communicate should be distinctive from our peer institutions and true to our identity as an institution. Please use the guidelines and resources on this site to consistently communicate district messaging to our community.
When we use them intentionally and consistently, these brand resources help us build awareness, familiarity, and trust with the audiences we engage and serve through our mission.
The words and images we choose on behalf of Round Rock ISD and the stories we tell help to convey our brand. Intentional and consistent use of our symbols, fonts, nomenclature, and colors helps us build awareness, familiarity, and trust with the community we engage and serve.
Logos and Licensing
Digital and print tips for using our brand colors
Use the correct District colors and present consistently quality communications.
Typography. Use type sizes and styles sparingly.
Use the correct district fonts. Our brand uses two primary fonts:
Our official font is Gill Sans. Our web-based font is Lato.
District style guide
We predominantly write using AP style. Use the writing style guide for consistent nomenclature.
Build a branded website
Brand attributes
Aim for communications content to embody and visually describe our District’s personality.
Longevity, trustworthiness, promise, hope, stability, excellence, and dependability.
Brand promise
Our brand promise is the pledge we make to students, families, and staff. Using this language or structure helps define our unique value propositions to our stakeholders.
Only Round Rock ISD schools can offer unmatched educational opportunities, nurturing students academic and personal success in a safe, healthy, and inclusive school community.
Round Rock ISD’s visual identity provides standards to:
Brand recognition
Support schools, departments, programs with the extension of the District’s “brand” recognition.
The most commonly discussed element of a brand identity is a mark, or logo. It communicates the brand even when it stands alone. However, the logo is not the key to a strong brand. Ensuring that all of the brand elements consistently work together — experience, brand story, visual identity, marks — builds the brand. A clear and consistent identity system is vital to building and maintaining a celebrated reputation.
Avoid dilution
Avoid dilution of the district’s strong identity.
Smart brands build their reputations on their uniqueness and distinctiveness. Avoid using acronyms when referring to the district, school, or department. When an acronym is used, we miss the opportunity to put the uniqueness and distinctiveness of our full name in front of our audience and become memorable.
Reinforce values
Reinforce shared identity, community, and values.
The Central Texas region is one of the most desirable destinations for families to live, work, and raise a family. Round Rock ISD’s reputation for excellence is a contributing factor that motivates families and global companies to relocate to the region. The district’s brand must be able to extend and sustain our reputation for excellence beyond the area, nationally, even globally.
We are Round Rock ISD, not an acronym
Smart brands build their reputations on their uniqueness and distinctiveness. Avoid using acronyms when referring to the district, schools, or departments. When an acronym is used rather than spelling out our name, we miss the opportunity to put the uniqueness and distinctiveness of our full name in front of our audience and become memorable.