Logo and Licensing
A mark or logo is the most commonly discussed element of a brand identity. It communicates the brand even when it stands alone and must be used in all communications and promotional materials.
However, the logo is not the key to a strong brand.
Ensuring that all brand elements consistently work together — experience, brand story, visual identity, and marks — builds the brand. A clear and consistent identity system is vital to building and maintaining a renowned reputation.
The Round Rock ISD logo is a registered Round Rock Independent School District copyright.
Logo permission request form
Please fill out our form to request use of the Round Rock ISD logo, department logo or campus logos. Any unauthorized use of the Round Rock ISD Copyright/Trademarks or use of the Round Rock ISD Copyright/Trademarks in any way that suggests an endorsement, sponsorship, or affiliation where none exists will result in a demand to cease use of the Round Rock ISD Copyright/Trademarks immediately.
The Round Rock Independent School District reserves the right to take any and all necessary legal measures to protect its intellectual property rights and the goodwill associated with the Round Rock ISD Copyright/Trademarks.
Selling items that include a Round Rock ISD Copyright/Trademark without express written permission is an infringement of the Round Rock Independent School District’s rights and will not be allowed.
Theme logos
The District’s 110 year anniversary logo is approved for usage starting June 1, 2023 through May 31, 2024.
Co-Branding
A visual identity between entities with a shared purpose.
Every department, school, office, and program is part of Round Rock ISD as a whole, adding to and gaining from the District’s reputation
Logo Usage
Color
The logo should only appear in the following colors:
- teal (preferred)
- black
- white/reversed when over dark backgrounds
Do not use alternate colors. Do not combine the circle logo with an alternate font.
Tips:
- The District’s logo should appear on every official e-mail, and printed document, advertisements and presentations, etc.
- Include the following declaration on printed material:
- The Round Rock ISD logo is a registered copyright of the Round Rock Independent School District
© 2024 Round Rock ISD. All rights reserved. - El logotipo de Round Rock ISD es un derecho de autor (copyright) registrado del Distrito Escolar Independiente de Round Rock.
© 2024 Round Rock ISD. Todos los derechos reservados.
- The Round Rock ISD logo is a registered copyright of the Round Rock Independent School District
- Always use the best quality logo
- To keep the proportions in scale, hold down the SHIFT button while resizing
- If you want to use the logo on background color this is not white, use the .png version. jpg files will always display a white box around the image. Png and gif files have transparent backgrounds
Round Rock ISD Copyright/Trademarks – External use guidelines
- The copyright/trademarks owned by the Round Rock Independent School District, for the District and for its schools and programs (collectively, the “Round Rock ISD Copyright/Trademarks”) are protected by copyright/trademark laws and can only be used with written permission from the District communications department.
- For these guidelines, Round Rock ISD Copyright/Trademarks shall include all registered or unregistered copyright/trademarks and service marks (such as words, names, symbols, logos, taglines, or any combination of these).
- The Round Rock ISD communications department reviews all usage requests to ensure the proper and appropriate use of the Round Rock ISD Copyright/Trademarks and to ensure quality representation of the Round Rock ISD Copyright/Trademarks concerning color and size for any intended external purpose in print or web format.
- Fair use of the Round Rock ISD name and logos and use of an individual school or program name or logo by media for description and identification is permissible. However, the fair use of these names and marks is permitted under limited circumstances and should not be assumed.
- Any unauthorized use of the Round Rock ISD Copyright/Trademarks or use of the Round Rock ISD Copyright/Trademarks in any way that suggests an endorsement, sponsorship, or affiliation where none exists will result in a demand to cease use of the Round Rock ISD
- Copyright/Trademarks immediately. The Round Rock Independent School District reserves the right to take any and all necessary legal measures to protect its intellectual property rights and the goodwill associated with the Round Rock ISD Copyright/Trademarks.
- Selling items that include a Round Rock ISD Copyright/Trademark without express written permission is an infringement of the Round Rock Independent School District’s rights and will not be allowed.
Correct Usage
To establish and maintain the strength of the Round Rock ISD brand, correct and consistent use of the logo must be followed:
Correctly displays the white .gif Round Rock ISD logo on a dark background. This meets ADA requirements.
Correctly displays the Round Rock ISD logo on a solid background color to increase legibility when placed over an image.
Correctly displays the Round Rock ISD logo in white when used in partnership with an outside organization’s brand.
Incorrect Usage
To establish and maintain the strength of the Round Rock ISD brand, correct and consistent use of the logo must be followed:
Do not stretch or condense the dimensions of the logo. The image should be a true circle. Hold the shift key when resizing to maintain proportions.
Do not use outdated or retired logos.
Do not recreate the logo using unofficial fonts.
Do not redesign the logo.
Do not change the colors.
Do not place a teal or black version on a dark background. This is not in compliance with Section 508/ADA.
Do not redesign the logo.