Co-Branding

The District encourages schools and departments to co-brand with Round Rock ISD’s logo and identity to maintain clear affiliation with the District and our mission to Inspire students to learn; Empower students for life.

Some schools within the District wish to build a distinct identity for their unique sub programs such as IB World School® or dual language to heighten the value proposition of their campus. This is done most often in cases where there is a marketplace advantage in highlighting the program to build name recognition as an identity distinct from the District.

The District, campus, or department logo should be presented in a clear, consistent, and effective manner. Preserving the integrity of our visual identity is essential for communicating the school and District’s academic and programming excellence to both internal and external communities.

Correct Usage

To establish and maintain the strength of the Round Rock ISD brand, correct and consistent use of the logo must be followed. Departments must use the District’s official logo with department name below as shown:

Download Department Logos (internal use only)

Download Campus Logos (internal use only)

Tips:

Your campus logo should appear on every official internal and external communication message, including: e-mail, document, flyer, presentation, etc.
Always try to use the best quality logo. Enlarging a small image will result in a pixelated, low quality image.
To keep the proportions in scale, hold down the SHIFT button while resizing.
If you want to use the logo on background color this is not white, use the .png version. Jpg files will always display a white box around the image. Png files have transparent backgrounds.
If you are working with an outside print company, please contact us to request the .ai or .eps files.

Incorrect Usage

To establish and maintain the strength of the Round Rock ISD brand, correct and consistent use of the logo must be followed:

District, campus, and department logos should avoid being stretched out of scale, recolored, redrawn, have additional typefaces or text added, or be used to create a different logo.

Elements of the logo should not be obscured or covered by design elements, background photos, or graphics. The presentation of the design elements should not be altered by the insertion of shadows or screens that change the official school or District colors. The selection of materials, treatments, and backgrounds in which the logo will appear should be complementary to the logo rather than the occasion. For example, avoid neon shirts and deviating from the approved District font or typeface.

Lato (web) or Gill Sans (print) are the selected District fonts.
Using the correct logo file type is important to ensure the clarity, sharpness, and consistency of the District visual identity assets.
Print: at least 300 dpi at the actual size which the logo will appear Web, email, presentations: at least 72 dpi at the actual size it will appear on the screen.

Do not alter logos by adding elements. Do not use retired logos.

Do not alter the order of the wording. Round Rock ISD should appear at the top, with the department or program listed below.

Do not alter the logo by changing fonts or colors.

Do not alter the logo’s integrity in any way.

Do not alter logos by changing the color or adding background elements.

Do not use unofficial logos.

Examples of correct logo usage:

Correctly displays white logo on dark background.

Third party usage

Round Rock ISD schools often partner with external organizations such as businesses, nonprofits, and other institutions. Use of the District name or language used alongside the logo should not appear as a product, service or organizational endorsement. Please contact Round Rock ISD marketing services for logo usage evaluation.

When contacting marketing services for third-party usage, please provide:

A summary of the relationship with the third party and any contracts or agreement forms,
Confirmed Round Rock ISD contact, and
Visual demonstration of how the logo will be used.

Round Rock ISD Copyright/Trademarks – External use guidelines

The Round Rock ISD logo can not appear in third-party communications that mention alcohol or tobacco, endorse political candidates or issues, or encourage illegal, hate-motivated, or unethical behavior or causes.
The copyright/trademarks owned by the Round Rock Independent School District, for the District and for its schools and programs (collectively, the “Round Rock ISD Copyright/Trademarks”) are protected by copyright/trademark laws and can only be used with written permission from the District communications department.
For these Guidelines, Round Rock ISD Copyright/Trademarks shall include all registered or unregistered copyright/trademarks and service marks (such as words, names, symbols, logos, taglines, or any combination of these).
The Round Rock ISD communications department reviews all usage requests to ensure the proper and appropriate use of the Round Rock ISD Copyright/Trademarks and to ensure quality representation of the Round Rock ISD Copyright/Trademarks concerning color and size for any intended external purpose in print or web format.
Fair use of the Round Rock ISD name and logos and use of an individual school or program name or logo by media for description and identification is permissible. However, the fair use of these names and marks is permitted under limited circumstances and should not be assumed.
Any unauthorized use of the Round Rock ISD Copyright/Trademarks or use of the Round Rock ISD Copyright/Trademarks in any way that suggests an endorsement, sponsorship, or affiliation where none exists will result in a demand to cease use of the Round Rock ISD Copyright/Trademarks immediately. The Round Rock Independent School District reserves the right to take any and all necessary legal measures to protect its intellectual property rights and the goodwill associated with the Round Rock ISD Copyright/Trademarks.
Selling items that include a Round Rock ISD Copyright/Trademark without express written permission is an infringement of the Round Rock Independent School District’s rights and will not be allowed.